Humbrol

Red Ant's continuing partnership with Hornby Plc has extended to deliver the Humbrol paints website. After a highly successful Airfix website launch the next project is to deliver the Humbrol modeling paints and accessories site.

A minimalist and clean strategy will be employed to ensure the user could view and obtain products in the most effective way possible. Obviously in dealing with a primarily paint manufacturing brand it is pivotal to the sites success that the colours of the products are the focus. Red Ant used a highly complex yet visually simple design to ensure this occurred.

Along with the colour enhancements Red Ant have produced a site that allows the user to cross reference other products and brands, obtain advice and tips and find stockists with consummate ease.

But the real genius of the Humbrol site will be the real time cross over with the Airifix brand site. This allows the Humbrol products to be sold simultaneously on two website whilst retaining unique features and function on both.

Red Ant will again work hand in hand with the Humbrol team at Hornby Plc to produce a distinctive and highly practical website.