Designers Guild

Red Ant are very privileged and excited to be working with the Designers Guild to deliver their online strategy.

Designers Guild designs, manufactures and distributes furnishing fabrics and wallcoverings. There are currently over 50 collections in its portfolio, as well as a wide variety of home and lifestyle products; most notably, bed & bath ranges and furniture as well as collections of carpets, rugs, paint, stationery and accessories and the Fragrant Home collection of scented candles, room sprays and bath & body products.

Tricia Guild is considered one of the most influential and creative forces in the world of Interior Design, having received numerous awards, and the Company has achieved international renown twice winning the Queen’s Award for Export.

Designers Guild has showrooms in London, Paris and Munich and its products are sold in over 60 countries worldwide. In addition to the Designers Guild collections, the company manufactures and distributes under license fabrics and wallpapers under the William Yeoward and Jasper Conran brands and also distributes Ralph Lauren fabric and wallpaper throughout Europe and the Middle East.

Red Ant will be creating the global site for the complete product portfolio and a UK ecommerce site for the home and lifestyle products. The strategy is to improve the customer experience, increase revenues and empower the Designers Guild brand on a global scale.

Red Ant will be creating a site that reflects the Designers Guild brand experience whilst ensuring the merchandising functionality is working to its maximum potential in order to deliver improved UK online sales.